Stop rebuilding the story every time you have something to sell.
Join Second Nature$497 $397 waitlist price · or split it into 2 payments
Let's see what wants to grow out of your world.
And make sharing and selling it feel like second nature.
What if the work you do is just ONE way of exploring something you've been fascinated by your entire life?
And what if your marketing had access to all of it?
Inside Second Nature, we get acquainted with the HUMAN, uncover the larger WORLD behind your work, and give it organized EXPRESSION.
The conversations you lead. The offers you create. The ways people find you, experience your work, and eventually buy from you.
From who you are
to what you sell.
- 001 · The HumanYou
Who you are at your core. The natural gifts you already bring and everything you've lived. The way you naturally think, create, communicate, and make decisions.
- 002 · The WorldYour World
The world you already live in, and the world you're building. The offers within it are the doorways.
- 003 · The ExpressionYour words
Where it all comes together. You bring the human (what you've lived, your design) and your world, and use a specific framework to build your positioning and messaging. So even when you have nothing to sell, you'll have words to pull from, because you always have conversations to lead.
And when the NEXT idea comes along? You know how to find its story, too.
Don’t want to read the full sales page?
Find your line.
Your profile line shapes how you make buying decisions, and what you need to know before you say yes. Tap yours to see what you’ll get most out of SECOND NATURE.
If you’re a Line 1…
The Depth Architect
Through SECOND NATURE, you’ll see that you already know enough. All that research and depth becomes the foundation of your positioning, and you stop waiting to know everything before you speak.
If you’re a Line 2…
The Natural Channel
You’ll finally see the things that come so naturally to you, and how you attract people with them. That becomes your messaging.
If you’re a Line 3…
The Experiential Storyteller
Through SECOND NATURE, you’ll understand that everything you’ve experienced, even the times you failed, is actually your gold mine for your positioning and messaging.
If you’re a Line 4…
The Magnetic Connector
Through SECOND NATURE, you’ll see that your relationships are your marketing. You’ll find messaging that sounds like you talking to a friend, so your people can carry it for you.
If you’re a Line 5…
The Innovative Disruptor
Through SECOND NATURE, you’ll name the exact problem you solve and the reframe only you bring, so people see you for the right thing, not for everything.
If you’re a Line 6…
The Embodied Visionary
Through SECOND NATURE, you’ll see that the way you live is your message. The perspective you’ve gained and the vision you hold become your positioning, no need to have it all figured out first.
You had so much to say five minutes ago.
You know those conversations where one thought leads to another, and suddenly you're making connections you hadn't even considered before?
Sometimes you surprise yourself with what's coming out of your own mouth.
But sit down to turn all of that into an offer, a launch, or something people can actually buy, and suddenly you're second-guessing EVERYTHING.
The angle. The content pillars. The buyer's journey. Whether you should be on LinkedIn now, too.
Why does something that comes so naturally to you suddenly feel so foreign when it’s time to market or launch your work?
Maybe you go blank. Maybe you're practically bottomless with ideas but can't see how they belong together.
Either way, you've somehow ended up looking outside yourself for instructions on how to express something that came from YOU.
We think there's something very interesting to examine there.
Consider the silk scarves.
You're a financial advisor who spends Saturday mornings at estate sales.
You went looking for a lamp, but you can't stop thinking about a drawer of silk scarves, tags still attached.
Who was she waiting to become before she could wear them?
And now you're thinking about all the money rules women inherit without ever agreeing to them.
What We Inherit becomes a workshop where people bring a family object and explore the money stories attached to it.
Maybe it grows into an editorial series. A recurring gathering. A conversation your financial practice becomes known for.
Financial advising is just one way you're exploring something much bigger: what we inherit, what we hold onto, and what we choose to pass on.
Or maybe you've spent your life moving between groups.
Swim team. Theater kids. Mock trial. Spanish club.
You thought you couldn't pick a lane.
But what if bringing completely different people together has been your thing all along?
Now you're a brand strategist hosting dinners where a ceramicist, a chef, a founder, and the neighborhood florist end up at the same table.
Ideas collide. Collaborations begin. Clients find you.
The way you've always moved through life becomes the way people experience your work.
And here's the part we love.
A workshop is marketing. So is a dinner party, an editorial series, or a collaboration.
But neither of these began as a marketing tactic.
They came from a fascination. A way of seeing things. Something that had been showing up for YEARS.
The marketing grew right out of the walls of their world.
Imagine what could grow out of yours.
The six-week experience
Human. World.
Expression.
Human001
What have you been protecting?
Before we get anywhere near positioning or finding the right words, we want to understand the person doing the work.
How do you naturally think, create, communicate, and make decisions?
Nina brings Human Design into practical application. Elena brings identity-based coaching to explore the beliefs and conditioning that might have you operating in ways that no longer serve you.
What have you learned to edit out? Where are you more concerned with being liked or correct than saying what you actually mean?
We can't transform what we can't see.
World002
What is all of this actually part of?
Your fascinations. Your convictions. Your lived experiences. The conversations you keep returning to.
What made you feel alive at 15? What makes you angry? What do you notice that other people walk right past?
What have you been exploring through your work without even realizing it?
We're going to start connecting the dots.
Your offers are doorways into your World. Let's get acquainted with the house.
Expression003
What wants to grow out of that World?
Maybe Instagram isn't the main event anymore.
Maybe the course you've been trying to create wants to become a gathering.
Maybe there's an entire conversation you've been having for years that could give rise to offers you haven't even imagined yet.
Now we bring our commercial marketing experience to the work.
The language. The positioning. The channels. The stories. The offers. The actual craft of selling.
Marketing is organized expression. We're going to find out what YOURS looks like.
And we've built you a place to play in it.
You know that feeling when something CLICKS and suddenly you have twelve more things you want to explore?
We wanted somewhere for all of that to go.
So Nina built an interactive digital companion that evolves as you move through Second Nature.
Your answers save as you go, populating your own Human, World, and Expression space.
Your design. Your convictions. Your fascinations. The connections you're making. The ideas beginning to take shape.
Your notes, clippings, discoveries, and emerging work, all living together.
No rummaging through old notes or replaying an hour-long call to find the one thing that changed how you saw your work.
And you can brand the whole thing as YOURS.
Name it whatever you want. Make it look like your brand. Keep adding to it as your work changes.
Because if we're exploring how YOU naturally express yourself, we certainly weren't going to make you spend six weeks inside someone else's branding.
A place to collect what catches your eye and watch what starts growing out of your own world.
And something you can keep returning to long after our six weeks together.
One of the things you'll build
People can't buy your Point B if they can't recognize themselves in Point A.
Say you're a coach helping women redefine their relationship with success.
Your person thinks she needs better time management.
It's Tuesday. She's eating lunch over her keyboard and rescheduling the same walk for the third time.
She's looking for a more efficient way to get everything done.
But what if the bigger problem is that she's spent years being celebrated for how much she can carry?
What if she's become incredibly good at living inside a definition of success she never stopped to question?
THAT'S a story worth telling.
You can meet her right there, on that ordinary Tuesday.
Help her recognize something she couldn't see while she was still inside it.
And invite her into a possibility she can actually recognize herself in.
That's what we're going to help you find for your own offer.
The beginning
Show me where I am.
What was the atmosphere like before your person understood what was happening?
What had they normalized? What did they THINK they needed?
Make the recognition almost uncomfortably personal.
The middle
Show me what I couldn't see.
What was staying there costing them?
What had they misunderstood? What had they kept trying to fix?
What can they see differently now?
The end
Remind me of the person I forgot I could become.
What becomes possible?
What do they recognize in themselves again?
And why does your particular offer make sense as the next chapter?
We'll use specific questions to help you find the natural beginning, middle, and end of an offer you're bringing into the world.
Then your emails, content, conversations, experiences, and invitations can begin unfolding from the same story.
By the time someone arrives at your offer, the invitation doesn't have to interrupt the conversation. It belongs to the story they've already been moving through.
And when the NEXT idea comes along?
You know how to find its story, too.
What you leave with
The magic doesn't wear off when the content sprint ends.
01 / Language that connects your work
The convictions, stories, phrases, and positioning that help people recognize the larger World your work belongs to.
02 / Conversations you can keep building
Content territories, experiences, and collaborations drawn from what actually fascinates you. Ideas you can keep exploring rather than rebuilding the conversation with every new offer.
03 / Your very own Offer Arc
A beginning, middle, and end for the story of what you're selling, ready to unfold through content, emails, conversations, and invitations.
04 / An expression ecosystem that grows with you
Your interactive companion, a deeper understanding of how you naturally express yourself, and a clearer picture of how your channels, conversations, and offers fit together.
The real magic isn't getting a bunch of brilliant content ideas. It's knowing where your ideas come from and what to DO with them. Again and again.
Your six weeks together
integration week · follow the threads
Throughout: Your interactive companion, audio exercises, prompts, resources, and the group Telegram community.
About us
Two former CMOs with a shared fascination.
Between us, we've spent decades studying audiences, developing positioning, building campaigns, and understanding what actually moves people to care about and BUY things.
And there's so much about that craft we LOVE.
But we've also become pretty disenchanted with what marketing has started asking of people.
Because you can do all the research, know the psychographics, follow the formulas, and still create something that feels strangely manufactured.
You can feel when a marketing tactic was born as a marketing tactic.
We've both spent years exploring another way. One that works from the inside out, where the marketing, the building and the content all start with the human. With the self.
And when we brought those worlds together, one conversation kept leading to another.
Second Nature grew out of the work we'd already been doing and the questions we couldn't stop asking.
We're bringing everything we know about marketing to a place where the strategy begins somewhere much more interesting.
You.
About us
Together, over 30 years of marketing experience.
And a lot more than marketing. Here's what we bring to the table:
Two former CMOs. Positioning, campaigns, audiences.
What actually moves people to care about and BUY.
We deeply understand the psychology of sales.
The beliefs and conditioning underneath the work.
Where the real block often lives.
How it feels in the body, not just on the page.
How you're naturally wired to create and decide.
The words, the stories, the look of your World.
It always starts with the human. With the self.
You might think you're bringing a marketing question, but it's actually a deep-seated limiting belief.
That's what we bring into this work, whether it's on the live calls or with us on the CMO Hotline. And underneath all of it, we work with lived wisdom.
Elena x Nina
Oh, and the CMO Hotline. ☎️
We want to be in THAT conversation.
Imagine you're a couple of weeks into Second Nature.
Something about your Human Design has clicked.
Maybe you've started noticing how often the person holding the pen is more interested in being correct or liked than expressing what they're actually convicted by.
Maybe the offer you've been trying to launch is beginning to take a completely different shape.
Maybe you've found the conversation connecting three seemingly unrelated parts of your work.
And now you've got seven minutes of voice notes and you really need another human to talk this through with.
HELLO. That's why we made the Hotline.
For four people, we're opening a private line to BOTH of us.
Eight designated days of Telegram access to externally process, send the messy draft, talk through the new idea, and get our eyes on what you're actually making.
Let us spot what you might not be seeing and help you make something of it.
And here's what makes this especially valuable.
We'll already know YOU.
Your design. Your World. The conditioning you've been exploring. How you naturally create, communicate, and work.
So we're bringing our commercial marketing experience, Human Design and identity-based coaching perspectives, and two very invested brains into YOUR particular work.
Two former CMOs getting personally involved in your business, right when things are beginning to take shape.
We're opening this to four people because we want the capacity to get genuinely involved with each person's work.
Choose CMO HotlineChoose your way in
Come inside.
$497
$397
Save $100 · waitlist
or 2 × $210
$1,444
$1,111
Save $333 · waitlist
or 3 × $400
Four Hotline spots available.
Choose your package here. Select pay in full or monthly payments at checkout.
A few things you might be wondering
What exactly is Second Nature?
A six-week live marketing experience with Nina + Elena bringing together Human Design, identity-based coaching, world-building, and commercial marketing.
You'll work through Human → World → Expression with live sessions, your interactive companion, resources, and a Telegram community.
Do I need to know my Human Design?
No. We'll help you find your chart and introduce the elements relevant to our work together. You don't need any prior knowledge.
Will you look at my specific chart and business?
In CORE, we'll explore Human Design together in the group setting, with opportunities to ask questions during live sessions.
The CMO Hotline is for people who want direct, personalized attention on their design, messaging, offers, and business with both of us.
What if I have several offers or don't know what I want to make next?
Bring what you have.
Part of the experience is discovering how your existing work belongs together and what naturally wants to emerge next.
I'm already good at marketing. Is this for me?
Absolutely.
We made this for people with real experience, ideas, and instincts who want a more interesting relationship between who they are, the work they're making, and how they bring it into the world.
What if I'm not launching right now?
You don't need to be.
We're building something that can inform your work between launches, too. The conversations, language, and Offer Arc you develop will be there when your next offer is ready.
A good launch is one act in a much larger World.
You will always contain more than you can explain.
We want to help you get acquainted with enough of it that the things you're making, saying, and selling begin belonging to the same bigger story.
So when the next idea comes along, you don't have to rebuild the house.
You already know the World it belongs to.
That's what we mean by Second Nature.
Come inside 🐚Nina + Elena